01
Build from zero
Turn ambiguity into something concrete enough to use, evaluate and improve.
Founder-trained · AI-native · Product & Operations
I make ambiguity executable.
I’m Peter Li. I use product taste to choose what matters, AI leverage to build faster, and evidence to decide what scales—and what should stop.
What I bring
Product judgment.
Operational follow-through.
I connect the first useful version with the systems, signals and people that make it work in the real world.
02
Make it repeatable
Build the workflow, measurement and operating rhythm that let a team repeat what works.
03
Bridge contexts
Align customers, teams and partners across functions, languages and markets.
01 / Selected Work
Recent and
selected work.
Products, systems and decisions that show how I operate when the answer is not yet obvious.
Recently shipped2026put·here
A local-first spatial canvas for capturing text, links, images and files before deciding how they should be organized. AI can help reveal relationships; the files remain yours.
Visit the live product ↗02 / Memora3D2025
A 0→1 launch—and a data-backed shutdown.
I designed the journey from photo upload and AI reconstruction through production and cross-border delivery. The beta exposed a roughly 14-day fulfillment cycle, 2–3 days of human refinement and a 30% sample defect rate. With the required price above validated willingness to pay, I shut the product down.
03
KEOPLUS
Co-built an online course platform from concept to launch across Adobe XD, Webflow and the WeChat Mini Program. Shaped a freemium onboarding model that reached 5 institutional clients, and ran OceanEngine tests that improved paid CTR by ~20% and helped acquire 2 clients. The founding team later secured a ¥2M seed round.
04
CAEP Research System
Automated a 60+ company research workflow and reduced manual processing time by approximately 50%.
05
UChicago Venture Club
With the team, built a cross-border founder–investor platform, two live sites and a repeatable Demo Day funnel.
↗
02 / How I operate
Build to learn.
Decide with evidence.
I move from a first version to useful signals, then make the call: scale, revise or stop.
Build
Turn a hypothesis into the smallest testable version of a product, workflow or experience.
Test
Use customer behavior, quality signals, funnels and economics—not wishful thinking.
Decide
Scale what works, change course early and stop when the evidence says the model is wrong.
03 / About
I want my work to make everyday life a little better.
That is the filter I keep returning to. I’m drawn to products, systems and everyday objects that make life clearer, easier or more considered.
My background spans venture building, product design, growth experiments, automation and cross-border operations. Across them, the pattern is consistent: make ambiguity tangible, learn from real use and improve what matters.
I’m based in Chicago and open to work where product judgment, hands-on execution and business thinking need to come together.
University of ChicagoMPP · Quantitative Methods
Babson CollegeBSBA · Entrepreneurship
University of EdinburghUndergraduate Exchange Programme · Business & Management
LanguagesEnglish + Mandarin
04 / Personal Practice
Objects, light,
movement and ritual.
The things I return to outside work are not separate from how I build. Furniture teaches me about use and proportion; photography trains attention; tennis rewards rhythm and adjustment; coffee and matcha turn small variables into a daily craft.
01Furniture design
01 / 02
02PhotographyArchitecture, products, light and small details that change how a place feels.
03TennisTiming, placement and the satisfaction of making small adjustments point by point.
04Coffee & matchaDialing texture, temperature and balance into a drink worth repeating.